VP RECORDS presents

K SALAAM & BEATNICK - " Whose world is this ? "

IN STORES JULY 1st

On their latest musical opus, Whose World Is This?, Minnesotan producers and songwriters K-Salaam and Beatnick pose this thought-provoking question to an A-list selection of some of the worlds most prominent hip hop, reggae and spoken word artists. Using K-Salaam & Beatnicks music as the vehicle, Trey Songz, Young Buck, Sizzla, Buju Banton, Dead Prez and Talib Kweli among others, rose to the challenge and used their music and message to formulate their answer. The album forms a cohesive musical dialog across cultures, genres and life experiences. As told by K-Salaam: This is an album created to inspire change for the global community. Its message is one of revolution.

Addressing politics, poetics and peace, the musical forum explores a variety of solutions and topics to Whose World Is This?. On To the Rescue, Papoose and Busy Signal propose to take militant action immediately as Papoose fervently delivers in the first verse: Protect our own world and we can be ok, cause every time one of our leaders gets blown away, we lose faith and all our people go astray. We got to take it! On the other hand, reggae luminary Sizzla offers a very poetic reply searching for religious truth and escape on Sail On, while Trey Songz and Buju Banton call for peace on "Street Life" insisting Gangster, you dont have to bust your guns tonight. Those days are over. You dont have to run into the street life.

Finding his voice at an early age through the language of cuts and blends, Iranian born K-Salaam describes the birth of this project: I went into this thinking that I wanted to make a great album with some of my favorite artists, so I wrote down the names of 15 artists I wanted to work with and 13 ended up on the album! The producer embarked on a quest- literally going door-to-door, studio-to-studio-to convince each artist to record for him. He even traveled to Jamaica to find some his favorite reggae stars Capleton, Sizzla and Luciano. Recalling their first encounter, reggae legend Buju Banton jokes, K-Salaam came as close as a mustard seed to getting killed. K-Salaam boldly cold-called Buju Banton while he was in New York and despite the possible imposition Buju invited him to record the same day. K-Salaams search for Sizzla was just as colorful. K recalls, I went to Jamaica to just seek him out. When I landed, it turned out he wasnt even on the island but luckily I had my boombox with me, so I played a few tracks for his people and left a beat CD. Eventually he heard my tracks, reached out to me and that was that!

Like Buju Banton and Sizzla, nearly all of the artists he approached agreed to participate immediately after listening to the music. Stic Man from Dead Prez states: It was a no brainer for meIt is good music, good vibe, for a good reason. K-Salaam and Beatnick are very talented and they stand for something substantive. We believe in the solidarity of oppressed people, black, brown, all the way around. Despite no industry connections prior to starting, the music and concept swayed the whos-who of artists. As Scratch Magazine notes, for a no-name producer to have won over so many high-profile artists, his skills must have really stood out. K adds, revolution is started by individuals but can only be won by armies, thats why I felt the need to ally myself with like-minded artists.

There is also a more intimate reason behind the genesis of this album and K-Salaams desire to record in Jamaica with reggae artists. As he explains, My family is from the slums of a third-world country. My father would tell me stories of not eating for 5 days straight or having shoes until he was 17 years old. Going to Jamaica and seeing the ghetto over there was like living some of my fathers past, just in another country. It was a mind-blowing experience that saturated my soul and spirit.

Rooted with tradition that spans from King Tubby to Funkmaster Flex, K-Salaam and Beatnicks work also draws on the songwriting legacy of Tamla Motowns soul and The Beatles. As Beatnick states, our sound is very vibrant, polished, and lush. We compose songs, not just make beats. Thats why we attract such a diverse range of artists and projects.

The two producers continue to work on a wide spectrum of projects. They are currently in the studio preparing their next album entitled Its Like a Jungle Sometimes, which is less political and more of a therapy album for me and everyday working people, K-Salaam notes. The duo is also producing tracks for NAS, The Outlawz and Young Jeezy and scoring soundtracks for HBO and Danny Glovers latest movie.

Our new album just like our work, is incredibly varied, adds K-Salaam, but our music is the glue that keeps it all together. Whether reggae, hip-hop or spoken word, everyone sounds like they belong on it. Hip-hop and reggae are like distant cousins. They all speak the same language, they just have different accents.

Singles:

K SALAAM Feat SIZZLA " Sail on " : Download here: http://download.yousendit.com/A74B8B4346E3D729

K SALAAM Feat. TREY SONGZ & BUJU BANTON " Street life ": Download here: http://download.yousendit.com/0A232EFD27499054

Short clips:

Watch K SALAAM & TREY SONGZ: http://www.youtube.com/watch?v=Olc7RdQxK6E

Watch K SALAAM & BUJU BANTON: http://www.youtube.com/watch?v=2pKdLmsM_iI

Thanks for the support

Pierre VP Records / Greensleeves / 17th North Parade Adress: Unit 14, metro center, St John road, isleworth, middlesex, TW7 6NJ, UK Tel: +44 7814322477 www.vprecords.com www.greensleeves.net www.17thnorthparade.com www.planetreggae.com www.myspace.com/vpeurope

ETANA " THE STRONG ONE " - IN STORES JUNE 26TH

RAGGA RAGGA RAGGA 2008 - IN STORES MAY 5TH

REGGAE GOLD 2008 - IN STORES JUNE 9TH - LA CREME DE LA CREME !